James Guldan

7 Steps to Actually Making Money With Your Website

The website’s main purpose should be to tell the customer how you can help them make their lives easier. However, most people build their website as a monument to their company.

Over the last ten years of building websites, we have learned seven critical principles for making money with your website. 

Focus on the customer, not your company.

  1. Do not include an about us on the home page UNLESS it is to build empathy with the customer and prove to them you know what they are going through and can help them by saving them time.

Build trust and credibility first.

  1. Nobody buys from someone they don’t trust or they don’t believe can help them. You have no idea if the person visiting your website accidentally found you, or has been a raving fan for ten years.

  2. The quickest way to do this is by using proof that is summarized over time. Much like Amazon’s star rating and then next to it has the number of people that rated. This tells the customer that it worked for all of those people in different situations. So most likely, it will work for them.

Understand where the buyer is in their journey for your product.

  1. Do they understand the problem

    1. Does the market know the problem exists, or do you have to inform them of the problem? For example, most anglers want new bait, instead of learning where to go fishing. You have to tell them you can catch more fish by knowing where to go rather than getting different bait.

  2. Do they understand your solution

    1. If they understand the problem, then do they know how your solution can help them, or do you need to let them know there is a solution to their problem.

  3. If they understand both the problem and solution

    1. Your primary objective is to let them know why you are the best solution out there. Typically the best way to do this is with social proof or explaining your unique solution and why it is better.

Handle objections before giving an offer.

  1. Explain your objection from the customer’s point of view.

  2. Explain how your product handles that objection.

  3. Use social proof for objections. If one of the major objections is that it costs too much, then have a testimonial that highlights that most people who purchase it make their money back and more in a short amount of time.

Have the least amount of calls to action on a page.

Cut your content in half-you are taking too long to get to the point.

  1. You ALWAYS have too much copy on the site. Cut it in half to the point where there are no words that are there to be there.

  2. Typically, people follow a “Template” to build a site, rather than write the copy before they create the site.

Try to use second-grade language.

  1. The easier your content is to consume, the more people will read it. There is a great tool called Hemingway App that is free and will do this for you.