Who they are:
Fit Father Project has helped over 500,000+ busy guys over 40 get in the best shape of their life.
“I am absolutely freaking in love with my new website. This guys are the best in the world.”
Dr. Anthony Balduzzi
Why they came to us:
- Technical debt – They had a significant amount of technical debt from growth. They were using old plugins for page builders, they were not very optimized for growth.
- SEO – They needed to increase the speed of their site and significantly increase the ability to manage their content better.
- Messaging – they needed to say more with less. Really get clear on who they were talking to and how to get them in the right place more quickly.
- Offers – They needed to improve the scarcity on their offers and really needed to increase the load time of their offer pages and sales pages.
- Rebuild the site from the ground up with speed and use in mind. This helped dramatically with SEO and really positioned them for success.
- Improved messaging to say more with less. This was also a User Experience overhaul as well. In order for these busy dads to get to the content they wanted quickly without getting lost in youtube.