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Here’s What The Top 1% In Online Marketing Are Doing To Grow In 2019, And How You Can Follow Their Lead

I interviewed 8 experts in different fields of Internet Marketing in order to get a broad range of insights. Oddly enough, most of them had the same themes.

Themes like, polarize your marketing content, focus on the data, get more concise with your message, focus on your product, create longer term marketing funnels, etc.

Below are the 8 people interviewed and what their insights were on and off the camera.

Matt is not only a good friend, but also, I would consider to be one of the best in the world at information product marketing. His copywriting and general mass psychology principals have gotten Amazing.com to a multi 8 figure information product company. Him and his business partner Jason have the biggest ecommerce training product in the world.

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Biggest Trends from 2018:

1. The market is getting really saturated, so making sure you clarify your message find the best cold traffic platform for your marketing plan.

2. Email is still king. All successful marketers are using tons of different channels to market their product, but email still reigns king for sales. Make sure you are focusing your energy on that.

Key Takeaways:

1. Double down on your product quality for 2019. There is no better long term marketing plan than actually making a product that creates massive success for your customers. The internet is making things more transparent. You may have success on one product without quality, but that will affect your long term reputation.

2. Focus your marketing on social proof that the product will work for the customer.

3. The founder really needs to focus on making one coherent vision, and make everyone in the company accountable to it. If others don’t understand the big picture small, but important, details gets missed all over the place.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Tucker Max is a four time #1 NY Times Best Sellers. He has personally helped many famous people to position themselves using publishing. These celebrities include Tim Ferris, Dave Asprey, Seth Godin and many many more. He now has a company, Scribe that has helped more than 1,000 people write and publish their books.

He is a master of positioning.

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Biggest Trends from 2018:

1. Real marketers moving to other industries that they could dominate (Cosmetic dentistry). Marketing trends differ based on the industry that you are in. Someone in the IM industry is going to know WAY more in marketing in an industry less acclimated to it, like dentistry.

2. Companies are finally seeing how important customer experience is, and baking that into marketing. (Read “Never Lose a Customer Again” by Joey Coleman)

3. More authenticity in Marketing – the internet makes it VERY hard to sustain an un-authentic personal brand these days. You will market better talking human to human, rather than seeing yourself as B2B or B2C. (See https://www.drift.com)

Key Takeaways for 2019:

1. Try to get out of the fierce jungle of Marketers selling to marketers. Make your life easy and move to a niche that is less acclimated to marketing but still has high lifetime client value and you will see much more success with the fundamentals.

2. Get better at being less salesy and work on being more focused on helping. Get really clear on who you are and what you offer, then see how people perceive you, then help the customer see how you can help them. Most people are more acclimated to the psychology of sales now, being more authentic in sales will prove a lot more effective moving forward.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Mike is an entrepreneur in Austin Texas. He built his first million-dollar business by the age of 27, teaching small business owners how to effectively market their products and services online using “attraction-marketing” strategies.

In 2010 he founded a financial education company in order to teach others how to achieve financial freedom through investment strategies commonly reserved for the wealthy.

Combined, his businesses have produced more than $50 Million in revenue without outside funding.

His primary company today is Self-Made Man which provides the knowledge and skills entrepreneurs need in order to achieve their goals in life and business.

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Biggest Trends from 2018:

1. Facebook Policy Changes, which is limiting the way most marketers can position their message on the platform.

2. More demand for Facebook advertising while the facebook platform growth rate is not increasing at the same level. Which means costs have gone up considerably for Facebook. (almost 200% – 300%)

Key Takeaways for 2019:

1. Get more clarity on who you are targeting. Rather than start REALLY broad and let the cold traffic algorithm refine it for you, start much more targeted and let it work from there.

2. Take the longer term approach to a sale, build a relationship, rather than directly to the sale.

3. Consistency, make sure you are consistently providing great education. Not just sporadically providing content. Get a yearly production calendar for your content together to make sure you are proactively planning out your marketing.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Re Perez is a Brand Strategist, Keynote Speaker, and the CEO of BRANDING FOR THE PEOPLE, which is the leading branding agency that consults with emerging entrepreneurs, personality brands, Inc.5000 companies, and established multi-7 figure market leaders. His clients often credit him for doubling, tripling or quadrupling their revenue and/or impact.

The reason I brought Re in today is that most of our clients over the multi 7 figure range have been able to scale much more quickly after going through one of Re’s branding intensives. It has increased clarity of message, increased cohesion of their team, and overall increased their impact potential.

So I wanted to bring him in to explain a bit about the success he has been bringing to clients, why it is so effective, and how to utilize branding in 2019.

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Biggest Trends From 2018:

1. The brands with biggest impact on business or life, win. If you can create a company that solves more of your customers problems than the competition you will be more successful.

2. Marketing spend is getting more expensive. You want to make sure you are really dialing in your audience, your message, and your product to be most relevant to customers.

Key Takeaways for 2019:

1. Create a bigger container for your business. Think bigger and your impact will be greater. Build your team for where your going, not for where you are at right now.

2. Go deeper rather than wider. Focus your message for a niche, rather than a genre. It is better to provide massive value to a smaller group than okay value to a bigger group.

3. Simplify your message. Less is more in most cases.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Meaghan And AJ are the founders of Praxis Metrics, an outsourced business intelligence agency with a unique advantage to provide big data insights, at a fraction of the cost, and with a much faster time to value for smaller to medium sized businesses.

Meaghan is an international speaker and expert in reducing resource waste by capitalizing on information intelligence.

AJ is a data-driven digital marketing and productivity expert who uses data to drive behavior in people and companies.

Together they are dedicated to change the world using data

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Biggest Trends From 2018:

1. Data is becoming easier to pull from softwares. More companies are opening up their API’s to be able to grab data. Except for Facebook, they have massively reduced the amount of data you can grab from their backend.

2. The View on data is changing and getting more practical to use. Rather than just one (Data Nerd) in your company knowing everything about your data, it is easier to make this available to all.

3. Easier to Track Cold Traffic – 2018 has made it so much more easy to track your cold traffic. Even small companies can do it with Google Analytics, Facebook Insights, etc.

Key Takeaways for 2019:

1. If your not utilizing practical metrics in your company, your competition will be. It makes you more efficient, and more adapt to change as it is not a feeling anymore, you can see it in the data. Also you can understand your actual customer demographic and psychographic data to be more fine tuned on your marketing.

2. Too much data will be available, you really need to focus on the needle movers and what will data you should be tracking in order to make more well informed decisions rather than get lost in the data.

3. Share data with your team to increase communication and keep an eye on big picture goals.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Gary Henderson is the owner of a digital marketing agency that specializes in book launches, getting more than 12 clients on the NY Times best sellers, USA Today bestsellers, Wall Street Journal Best Sellers. Has been involved in more than $250 million worth of online product launches, now he is focused on a more scalable business model for the masses, digitalmarketing.org, which gives access to all of the knowledge he learns from his private clients for a fraction of the cost.

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Biggest Trends From 2018:

1. Bots – AI and Bot’s are emerging in their infancy stage to marketers this year in the form of bots. Everyone is integrating these into everything. They are being way overused and not tested into a strategy.

2. Data. Companies are grabbing data and then not using it to customize their targeting. The big trend is to just grab data, but most companies are not actually doing anything with that data.

Key Takeaways for 2019:

1. Bots should be used to augment a marketing strategy, not to replace it. The AI is not good enough yet to replace real human interaction.

2. If you are grabbing data, you better use it to help fine tune your targeting, or don’t grab the data at all.

3. Being the real you. Don’t try to emulate someone else, the internet will find you out in a heartbeat.

4. Polarize your company, you can’t be everything to everyone. Focus on the things you DO want to be and double down.

5. What got you where you are today, won’t get you where you want to be tomorrow. Always stay educated and reflect on what is working.

6. Creatively Create different profit avenues using other people products/services that servers your customers.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Jason is a master of Traffic and Conversion.

He has run wildly successful campaigns for people like Frank Kern, Ryan Deiss, Kendall SummerHawk, Todd Brown, Sam Ovens.

He has had tons of success on the cold traffic side of marketing, which is why I wrangled him in today to share some of his insights.

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Biggest Trends From 2018:

1. In the more sophisticated markets the Webinar model has been declining.

2. Email addresses have become more difficult to obtain as the industry gets more aware of what is being done with them.

3. In the more sophisticated markets there are too many “Funnel Hackers” coming out that don’t understand the principle psychology of what made each specific funnel effective for their product, so they have mismatched expectations from their customers as they can’t provide the value that these funnels are promising.The more it is used by companies with shitty productes the more people are wary of certain funnels being a scam. Worse, is that facebook is marking everyone that uses these tactics as scammers which makes it incredibly difficult to use certain types of funnels even if your product is amazing.

Key Takeaways for 2019:

1. Create as much value as possible and push your value out to the front of your marketing. Social proof will be incredibly viable in 2019.

2. Allow people to naturally find you, instead of stuffing them down a specific funnel.

3. This will feel more internally motivated and less like a marketer is telling you what to do.

4. Facebook is encouraging longer form video. Have less hype in your videos and create real content.

5. You can make claims in your advertising. Just make sure you are citing it with legitimate sources.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here

Josh is the owner of ExpertPhotography.com, which is one of the top 4 companies in the Photography education space.

Josh is an expert at SEO, but more importantly, I consider him in the top 1% at tracking business insights. He is a very high functioning data nerd when it comes to his business.

I wrangled him in today to share some of his best content strategies.

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Biggest Trends From 2018:

1. Do the things that have stood the test of time. Most fads will fall to the wayside, and if your already hearing about a fad trend at a big conference, most likely it is too late to implement it with any efficacy.

2. No shortcuts to great content marketing.

3. Google updates that have crippled certain content businesses. Massive updates devaluing backlinks.

4. Users not putting up with terrible user experience.

Key Takeaways for 2019:

1. You should be keeping track of what your competition is doing so that you can either beat them at it, or if they are doing better than you, than try to replicate it.

2. Build systems. Way easier to outsource if you have systems built.

3. Focus on your bounce rate for your content. This means that people found what they were looking for.

4. Content Marketing with be used much more for augmenting cold traffic.
Know your stats and what you can spend on marketing.

At Vision Tech Team, We Design, Build and Improve Scalable Automated Marketing Funnels For 7-8 Figure Online Businesses.

Want Us To Take A look At Your Marketing Funnels? Click Here